Brenntag and Arla sign new distribution agreement
Brenntag and Arla Foods Ingredients have signed a new distribution agreement to serve the Chinese market.
Being part of the Brenntag Group since 2021, Zhongbai has a strong and long-standing working relationship with Arla, which offers a broad range of premium food and nutrition ingredient solutions in China and globally.
In a collaboration spanning more than 15 years, the two companies have significantly grown their share of the Chinese market.
Michael Friede, CEO of Brenntag Specialties, said: “This is an agreement that builds on some very solid foundations. We have a great working relationship with Arla Foods Ingredients, whose expertise, capacity and understanding of market needs has helped both companies grow in China. There’s still potential for major expansion, particularly in key segments like performance nutrition. We’re looking forward to working together to take the opportunities that lie ahead as two market leaders are joining hands for future growth in a highly attractive Specialties market.”
Luis Cubel, commercial director of Arla Foods Ingredients, said: “Demographic changes in China have increased the demand for high-quality products, particularly in the infant nutrition and performance nutrition spaces. This agreement will help us adapt and make our offering to Chinese markets even stronger.
“Zhongbai offers a wealth of expertise and local knowledge and over the past 15 years it’s been an incredibly productive partnership for both companies. We’re hugely excited about this new opportunity to co-operate even further, and to continue to invest in one of the world’s most important nutrition markets.”
Being part of the Brenntag Group since 2021, Zhongbai has a strong and long-standing working relationship with Arla, which offers a broad range of premium food and nutrition ingredient solutions in China and globally.
In a collaboration spanning more than 15 years, the two companies have significantly grown their share of the Chinese market.
Michael Friede, CEO of Brenntag Specialties, said: “This is an agreement that builds on some very solid foundations. We have a great working relationship with Arla Foods Ingredients, whose expertise, capacity and understanding of market needs has helped both companies grow in China. There’s still potential for major expansion, particularly in key segments like performance nutrition. We’re looking forward to working together to take the opportunities that lie ahead as two market leaders are joining hands for future growth in a highly attractive Specialties market.”
Luis Cubel, commercial director of Arla Foods Ingredients, said: “Demographic changes in China have increased the demand for high-quality products, particularly in the infant nutrition and performance nutrition spaces. This agreement will help us adapt and make our offering to Chinese markets even stronger.
“Zhongbai offers a wealth of expertise and local knowledge and over the past 15 years it’s been an incredibly productive partnership for both companies. We’re hugely excited about this new opportunity to co-operate even further, and to continue to invest in one of the world’s most important nutrition markets.”
