As Depot Connect International (DCI) continues its strategic rollout, the company is bringing together a diverse portfolio of brands under one unified identity.
In the coming months, DCI will consolidate its 18 locations across the UK, the Netherlands, Spain and Germany into a single, cohesive brand.
This significant step reinforces DCI’s commitment to delivering essential services including tank cleaning, storage, maintenance, logistics and transportation under one strong identity.
A unified brand for a global presence
The transition to the unified DCI brand goes beyond a rebranding effort — it's a declaration of the company's vision for the future.
By aligning operations under one identity, DCI aims to strengthen its market presence and create a more recognisable global footprint. This brand consolidation extends beyond Europe, with plans for a rollout in North America, broadening DCI’s reach and influence.
Chris Synek, newly appointed CEO of Depot Connect International, shared his thoughts on this unification: “This facility-wide rebrand is about more than just a name — it's about amplifying the principles that have made DCI a leader in our industry and bringing them to a global stage.”
Integrating excellence across regions
The brand unification process is spearheaded by Chief Transformation Officer, Edie Reaves.
Her department is collaborating closely with the International Marketing team to ensure a smooth transition at each location.
“Our goal is to maintain the high standards our customers expect while elevating our operations under the DCI brand,” said Reaves. “This initiative involves every part of our business—from employee training to customer communication.
“It’s an exciting time for DCI, and we’re focused on making this transition as smooth and impactful as possible.”
People, process and planet: The core of DCI’s success
At the heart of DCI’s brand are its core values: people, process and planet. These guiding principles have driven the company’s success and will continue to shape its operations as it implements the unified brand.
People: DCI’s dedication to both employees and customers remains steadfast. Recognising that the company’s success stems from the expertise of its workforce, DCI is investing in expanded training and development programmes to ensure that all employees can uphold the high standards of the DCI brand.
“Our team is our greatest asset,” said Antony Leighton, president of European operations. “Their dedication is what sets us apart. By unifying our brand, we’re not just streamlining operations, we’re fostering a stronger sense of identity and purpose for our employees, which ultimately enhances the service we provide to customers.”
Safety: Safety is an integral part of DCI’s operational philosophy. Through rigorous safety protocols, ongoing training and cutting-edge safety equipment, DCI is committed to creating a safe workplace. “Our commitment to safety is unwavering—whether for our employees or the customers we serve, we’re ensuring that best practices are always in place,” added Leighton.
Process: DCI is dedicated to process excellence, setting the standard in the industry by continually raising expectations across facilities in the UK, the Netherlands, Spain and Germany. With the unification of its brand, this commitment is being elevated further, creating an integrated network designed to deliver consistent, high-quality service at every location. The goal is to ensure that no matter where customers are located, they experience the same exceptional reliability and service that have become synonymous with the DCI name.
Quality: Delivering consistent, high-quality service is at the core of DCI’s mission. The company prides itself on exceeding industry standards, ensuring that every facility maintains the same rigorous level of performance. This dedication to quality is not only reflected in the company’s operations, but in the satisfaction of its customers. DCI’s commitment to quality assurance guarantees that every service from tank cleaning to transportation, meets the highest expectations across all regions.
Planet: Sustainability is at the core of DCI’s operations. The company is dedicated to minimising its environmental impact through responsible practices and ongoing innovation. “Caring for the planet is not just a priority — it’s an obligation,” said Leighton. “As we unify the DCI brand, we’re enhancing our sustainability efforts. From refining our processes to adopting greener technologies, we’re committed to reducing our environmental footprint.”
Looking ahead: A global rollout
As DCI rolls out its unified brand across Europe and North America, it strengthens its position as a valuable partner to customers, delivering even greater value and industry impact.
This new brand alignment will enhance DCI’s market presence while reinforcing its commitment to innovation, service excellence and sustainability.
“We’re proud of the progress we’ve made, but we know there’s always room to improve,” said Synek. “DCI will continue to lead — not only as a provider of top-tier tank cleaning, storage and transportation services, but as a company dedicated to making a positive impact on our people, our processes, and our planet.”
With the convergence of all its brands under the DCI banner, the company is poised to deliver on its promise of excellence, reliability, and sustainability—wherever its customers operate.
The future is bright for DCI as it solidifies its position as the global leader in tank cleaning and transportation.
For more information: Visit: depotconnect.com
Going global with DCI
