TALKE unveils new logo
The corporate design and slogan – “always a smart move” – draw on the company’s 75-year history.
The company will start a gradual roll-out of the new corporate identity with immediate effect.
In its anniversary year, TALKE has invested a lot of time into defining its position and plotting a path for a successful future.
Alfred Talke, member of the executive management and a shareholder, said: “When my grandfather founded TALKE, he saw his primary task as being to develop solutions to the challenges facing his customers.
“We are continuing this self-concept as we embrace the future and make logistics a success factor for our customers.”
The key success criteria for this are the global TALKE team’s pioneering spirit, expertise and engagement as well as the focus on responsibility.
As a family business, TALKE is aware of its special responsibility in ecological, economic and social terms. On the basis of its newly formulated mission statement, TALKE will sharpen its strategic focus with an even greater emphasis on customers and their requirements.
The new brand expresses this more sharply defined self-concept in a visible way, consciously combining tradition and modernity.